What is Branding?
There’s a common misconception about what Branding is. While the Cambridge Dictionary defines it as “The act of giving a company a particular design or symbol in order to advertise its products and services” the definition stays flat as its actual meaning is way more than just linking a design or symbol to a product or service.
Nowadays, the concept of Branding is emerging across all industries turning itself into one of the most important assets to grow awareness and reach audiences while making sure you are causing impression and remembrance.
Branding excels a Logo with a color palette, some typography, and consistent patterns. Whereas, proper branding becomes a concept. In a customers’ mind, your whole brand takes action and interacts with their unconscious. This is the reason why every creative innovation is a new opportunity to engage.
The lack of correct and consistent branding can make a business fail, or have a hard time. Branding can help you communicate with uniqueness and creativity, generate a surprise reaction on a customer and make sure they are instead of repelled, invited kindly to engage if done right.
Main reasons you should focus on Branding:
Trust is all about feeling comfortable and making the user feel the business is accessible. The era of superficiality is long gone. Now without the human factor, you are pretty much destined to fail, so this is key. Building trust can lead you to customers’ loyalty, making them come back or interact again, also recommending you and helping with the business growth. Building an honest and warm relationship is the means to long-term relationships.
Increasing business value
By introducing a brand correctly to the market, you are establishing that you are not a mere business, but that you are actually here to do business, and this means stepping out. When branding efficiently, the overall worth of a business always elevates itself because branding scales proportionately with reputation.
Transforming the meaning of your business
Everything built during the creation of a brand is shaped by what the audience is and what the brand wants to communicate. Once the branding process begins, all these visual coherent matters developed will finally take place and be recognized by its customers. This is the moment where just for being consistent and persevering your brand will stop being alien leading to it becoming close.
If all of these goals do not fulfill your questions regarding this topic, here are some facts that can help you understand the importance of it:
- Coca-Cola spends an average of $4 billion on branding each year.
- Amazon spent close to $18.88 billion on branding marketing in 2019.
- Netflix spent $1.45 billion on branding in 2020.
- 74% of people become loyal to brands through content.
- Companies with blogs get 67% more leads per month.
- 94% of consumers have discontinued communications with a company because of irrelevant promotions or mess.
- It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.
Branding clearly englobes more than what’s expected and many factors are required to achieve it. Here at Agnos, we have the resources and minds in their comfort zone to grow any kind of business from scratch.
Worry no more and request a consultation now.