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Modern Designs & Aesthetics - The Ideal User Experience | Agnos

Published on October 13, 2021

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For users, the first impression made when approaching a website is crucial. Their path of navigation and interest is dependent on how comfortable they get while scrolling through.

Coming across small inaccuracies/faults in design will gradually clog up their perspective on not only your design but the functionality of your website too. This situation is best avoided for any website developer; the favorable path would be to hit the right balance of Aesthetic and Design. An excess of priority towards either parameter can also cause confusion or boredom from the user, which again, needs to be avoided.

Here are some pointers which can help you sort out your UI/UX:

  • Yes, your form is important and is codependent with your functionality too; It impacts how your user continues to interact with your website. But in terms of aesthetics, your form is important for another reason too. The website's UI/UX has to be related or based on the functionality of your website. The first question to come to mind here would be how can you as a developer intertwine your design and form in such a way that they seem as one. Creating visuals and designs based on themes that are a far cry from what your website does can make the user lose the connection with you. For example - using an automobile-themed design for a cooking recipe website; won’t you have a confused user on your hands?
  • Colours speak more than words do, sometimes. In the website development world, it’s more common than you think. The deliberate use of color to impact the user experience on a website is one of the most potent subconscious visual techniques. Each shade from the spectrum communicates different emotions to your user- depending on what your theme is going towards, you can take your consumers on a ride, not in the extortion sense. Their experience can bloom tenfold if you hit the sweet spot through color coding and interrelate shades. When releasing your beta version, it would be best if you can test your colors methodically and play around with what might suit your audience best.
  • In terms of alignment, it needs to be visually connected and should be able to strike the right balance. To attain a higher conversion rate, you should stick to a more clear and limited number of pages. Drawing out lengthy websites pages with content all over the place can be chaotic, and you’ll be left with a confused user. Clarity with a sense of direction can steer reduce your bounce rate and improve consumer satisfaction. Glaring alignments and large spaces need to be avoided. White spaces are not given the value it deserves. It can either make or break your website - it can be considered as a space for your user to relieve themselves from all the content that they are consuming - almost like a short break. It also makes sure that the consumer can focus clearly on what you want to show them.
  • Utilizing structure versus ambiguity in design has been an unresolved debate for years in the website development world. Users react differently to each other, making developers constantly change how they present their websites. Most consumers prefer clear, concise, and organized information while others like to have more complexity and no structure per se. Instead of using a clustered or convoluted visual arrangement, most popular site designs use a simple visual approach. 

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It’s important to keep in mind that overdoing your aesthetics can do more damage than good most of the time. Designers are constantly in this trend of attempting to be better than their competitors, which is normal in any industry. Unfortunately, overcompensating in this aspect can lead to a very confusing design layout. Your aesthetic might start irritating your consumer. Moderation is expected to be followed here, excess can lead to tiring out consumer interest. Regrettably, the aesthetic had morphed into the design. Some designers overlooked the importance of the underlying function, reliability, and usability.

The limits of your design and aesthetics can be pushed as far as the trend goes. Overdoing it can make you forget why you started the design in the first place. Never forget that your form is only part of the functionality and not independent of itself. It's a tool to help you drive your consumers in, not the end goal of your efforts. Join us at Agnos and transform your business into the best one there exists. We offer support and handholding from the very beginning up until execution. 

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Tags: Designs & Aesthetics

Samuel Levy

Samuel Levy

With an extensive background and deep leadership experience, Samuel Salomon Levy, CEO, is the brain and the decision-maker that guides every team across the company. CEO, Agnos