Sales & Marketing As-A-Service

Here’s how we can help:

• Sales and Marketing as a Service (SMaaS): Agnos offers you comprehensive sales and marketing services. We have brought together the best people, processes and technology into an integrated Digital Sales and Marketing platform that we offer as a service. This enables our healthcare clients to laser focus on providing great patient and provider experiences and achieve better health outcomes while we focus on critical digital sales and marketing tasks. This includes building your user experiences for your website, social media and other channels that you use to create Awareness and Interest. We help you with sourcing patient and provider data, transforming/enriching that data to discover your target audience’s emails, LinkedIn profiles, social media and more. We help you accurately import all your patient and provider data into the CRM/Inbound Marketing platform of your choice, We help you build out Personas, Customized User Profiles and Roles, and map out Buyer and Sales Person Journeys. We help you develop and manage your sales pipelines and processes to help you reach your Revenue and Margin goals. We create templated content such as Blogs, Videos, Infographics and more that you can use across your Digital Channels for sales, marketing and communications. We also build your sales and marketing automation for triggered engagement and information flow to “automagically” engage with your target audience across web, social media and other channels. We also integrate third-party sales enablement and enhancement tools and provide training for all of the above to your sales and marketing teams. 
• Business Model Canvas: We can help you build a Business Model Canvas (BMC) to have a strategic management tool that you can use across your healthcare organization to quickly and easily define and communicate any business idea or concept. We can help you define the fundamental elements of a business or product in a coherent way. We can help you define your Patient or Provider Segments into groups of individuals that are similar in specific ways, such as age, gender, interests and spending habits. We can help you understand and align your Value Proposition with the pain points/need sets of your Patient or Provider Segments so you can solve their problems and meet their needs. We can help you understand Patient and Provider Relationships so you know how your business should interact with your customers. We help you understand the Channels which serve as the avenues through which your customer comes into contact with your business and becomes part of your sales cycle and value proposition. We help you identify the Key Activities of your business/product that serve as the actions that your business undertakes to achieve the value proposition for your customers. We similarly identify and align the Key Resources that are needed to achieve the key activities (actions) of the business. We also identify and help align the Key Partners that you need to achieve your key activities and deliver value to the customer. We help you understand and improve the Revenue Streams such as related pricing or payment terms that are the way by which your business converts your Value Proposition into financial gain. Lastly, we help you understand the business cost structure supporting all of the above and costs needed to achieve key business activities, costs needed for key resources and key partnerships so you ultimately understand the exchange of value between your business and your customer/clients.
• Competitor & SWOT Analysis: Perform competitor and SWOT analysis to identify untapped opportunities and create a strategic plan on how current processes can be converted or improved and how new disruptive technologies can be applied to get a competitive edge in the market. The planning will be segregated into short sprints with each sprint having a focused theme leading to the business goals.
• Website Strategy: If there’s a need, your current website will be reviewed, redesigned, or redeveloped to be on par with competitors. The areas of improvement will be highlighted along with the costs involved, ensuring regulatory compliance with the industry and peer benchmarks.
• Patient & Provider Persona and Funnel Analysis: Understand buyer’s job title, company size, market, age, knowledge, years in industry/current company, social presence, funnel placement, goals, and triggers to cater to them in the best possible way.
• Marketing Strategy: Create short and long term marketing strategy with SMART goals. Whether it's CRM setup and integration, ABM, SEO, social media, paid media, email marketing, or creative, Agnos can help you.
• Engagement Models: Build engagement models to help you engage better with patients and providers, measure customer satisfaction, and drive more referrals.
• A 603-Point Digital Sales and Marketing Audit that comprehensively assess every aspect of your online presence, defines a future state plan based on competitive analysis and best practices, and provides a detailed task-based roadmap that tells you every step you need to take going forward.
• We offer world-class software engineers and digital subject matter experts with extensive healthcare industry expertise that are spread across the globe and that can help you execute your future state plan and related roadmap at a very low cost.